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Just like Disney has their go-to writing formula — the Hero’s Journey — the world of copywriting has its own time-tested formulas—each designed to capture attention, build interest, and drive action.
Over the past 120+ years, copywriters have developed go-to formulas that make content irresistibly engaging, concise, and, most importantly, effective at turning people into fans and clients!
Today, I’m going to share 5 of the best proven-to-sell formulas with you.
(All the other formulas aren’t as effective in 2024 and beyond, so I cut them out)
These structures will help you create content that flows effortlessly, hooks your audience from the start, and makes your message binge-worthy, so you never have to worry about rambling or losing people’s interest.
Think of these formulas as your shortcut to high-impact posts!
Pick two of these formulas to use every single week (I recommend SMS & BABI) and watch your content go from “just another post” to “Where can I sign up?!”.
Ready to dive in? Let’s go! ⚡