Day 14: Emotional Center & The True Power Behind StorySelling
I LOVE today’s topic cuz we’re talking about one of the most powerful (and misunderstood) forces behind a magnetic brand: Emotion.
You see, the brands that build true devotion, the ones that people binge, adore, and buy from? They aren’t just giving information. They’re moving people.
And movement starts with emotion.
It’s what makes you unforgettable.
The Emotional Center (Solar Plexus) in Human Design is the powerhouse behind emotional leadership. It’s where our depth, vulnerability, emotional intelligence, and empathy live.
In Human Design, the Emotional Center (Solar Plexus) is a motor center.
It’s not just where you feel emotions, but where you generate energy that leads to action or inaction.
Whether your Emotional Center is defined or undefined, you have access to a very specific kind of emotional magic:
If it’s defined — your emotions are consistent and deep. You’re here to model emotional truth, to ride the waves, and teach people how to feel without drowning.
If it’s undefined — you’re deeply sensitive to others’ feelings. You can mirror and name the emotional experiences people can’t explain themselves, which creates instant intimacy and trust.
Both are potent.
Both are branding superpowers when you understand how to use them.
When you know how to leverage this center, you don’t just create relatable content…
You create content that moves people to act.
That’s the real job of StorySelling.
To find the emotion underneath the surface.
To name it.
To relate to it.
And then to tie it back to your solution.
Because you’re not just here to share feelings.
You’re here to illuminate the way forward.
Today is about practicing exactly that.
Step 1: Finding emotionally charged topics
Our attention and focus will ALWAYS go to the most top-of-mind, emotionally charged desire or problem.
So let’s use this ChatGPT prompt to find those: