"How can I share my story without exposing parts I’m not ready to share?"
SOFT Biz Hotline | Ep #001
This is a question I hear often, and one I’ve asked myself more times than I can count…
As a Profile Line 2 in Human Design (aka the Hermit), I live by these words 👆 “Stop telling people more than they need to know”
And yet, if you met me, you might think I’m an open book. I’ve shared deeply personal parts of my life—things that now make others more uncomfortable to respond to than they make me to share.
For instance, I talk openly about how my dad took his own life when I was 12, just a year after we’ve survived the 1999 bombing of Yugoslavia. (this is my brand origin story, and my dad is a big reason why I stand for SOFT Business)
I share that I’m gay, fully aware that in 64 countries, loving who I love is considered a crime. I also know that being open about this likely costs me some business opportunities—but staying true to myself is non-negotiable.
You see, I’ve done so much healing around all this, that it’s become the same thing everything else becomes after healing—no big deal.
These stories that once felt like a thing to avoid mentioning, now feel… neutral. They’re just chapters of my life, no more emotionally charged than a grocery list.
(thanks to Somatic Healing & NLP)
And that’s the key to sharing your story:
Think of your life’s story like a bookshelf. Each shelf holds a different chapter of your life—some books you’ve read a hundred times and can talk about easily, while others feel too raw to even open right now.
When you’re sharing your story, you don’t have to pull every book off the shelf. Instead, pick the ones that highlight a moment of transformation—an epiphany, a breakthrough, or a lesson that directly connects to where your audience is on their journey.
For example, let’s say your audience is struggling with anxiety. You don’t need to share every panic attack you’ve ever had, or the most vulnerable details of what triggered it. Instead, you can share the moment you felt triggered and decided to use breathwork in the moment, and how it helped you calm your racing thoughts and regain control. Your audience doesn’t need the exact details of the situation that caused your anxiety… what they care about is the transformation and the epiphany. They want something that they can use.
Building your (personal) brand and getting people to become die hard fans through your story doesn’t mean putting your whole life on display. In fact, leaving some things unsaid creates an air of mystery—and mystery + slow dripping info are magnetic (Taylor Swift is a master of this).
So just think of your story as a spotlight. You can shine it on the moments that matter most to your ideal client, creating connection and inspiring action, while keeping the rest in the shadows if that’s what feels right.
Ultimately— the goal is to use your story to make a point click for someone. To show vs tell. OK? That’s the goal of all your stories for your brand.
There’s no need to bare your soul in order to grow a community that loves you. All that’s needed is to show them how you “operate”, your values, choices, mindset, and most of all—that you get it. That you get them.
That’s why the best brand storytelling shows that you’ve been where they are and found a way forward on a mental, emotional, and material level.
So, share the stories that feel right, and leave the rest safely on the shelf. The power is in your hands.
And… when you're ready to accelerate your journey and have my guidance all the way to a 6+ figure business, reach out and let’s chat over DMs or Zoom. We’ll audit your business and I’ll share how I see that you can hit multiple 6 figures, all according to your Human Design ✨
