The Game-Changing Content Shift That Can 5x Your Sales
Struggling to convert followers into clients? Do this
If you’ve been in that maddeningly frustrating place where you’re pouring your heart into content and wondering why it’s not converting into as many clients as it should, you’re not alone.
You’ve got the strategy, you’ve got the talent, and you’re showing up consistently… yet the floodgates haven’t quite opened. This is where I see one mistake over and over again.
The good news? It’s so easy to fix, and when you do, the floodgates don’t just open—they explode. You could potentially sign 5x more clients just by making this shift I’m about to share with you.
You see, most of us only create content for one type of buyer—the one who thinks and buys like we do.
But there are actually 5 different buyer types, and each one needs something completely different from your content before they’re ready to pull the trigger and sign up.
And when you understand this? Your content becomes a conversion machine.
This is exactly where my 1:11 Method comes in. It’s my signature content system built on evergreen sales psychology that has fuelled hundreds of millions in sales.
The 1:11 Method shows you how to create content that speaks to every buyer type, so you stop leaving money on the table and start selling from every post you put out.
So let me break this down for you:
The 5 Buyer Types - and how to speak to them
1. The Emotional buyer (the "I buy you" buyer)
This person buys based on who you are. They’re drawn in by your personality, your energy, your values, your opinions, your vibe. If they feel connected to you, they’ll buy from you… even if they don’t know all the details of your offer yet.
They’re the ones who binge your content and think “Wow, I just love how they see the world”.
They want to buy from someone they relate to, someone they admire, someone who makes them feel something.
What content they need:
Personal storytelling that builds connection.
Bold opinions, values, and stances that show them who you really are.
Posts that make them feel something—excitement, relief, empowerment.
On the other side of the emotional spectrum? You’ve got the impulse buyers. The ones who get a gut feeling and make a snap decision. No spreadsheets, no analyzing - just "I need this now." These buyers need content that creates an emotional spark in the moment.
✨ Content for Them:
Transformation story posts (personal or client results).
Permission-granting posts that validate their secret desires.
Future pacing posts that make them feel into the success they could have (that you and your clients have).
2. The Logical Buyer (the educated decision-maker)
This buyer loves to make educated decisions. They do make choices with emotion, but unlike the emotional buyer, they justify their decisions with logic. They want to make sure their investment makes sense.
They’re the ones who research, compare, and want to understand exactly why your method works. They don’t just want hype - they want depth.
What content they need:
Breakdowns of how things work and why they work.
Proof and receipts that show results aren’t just luck.
Explanations of why your method is different and better.
✨ Content for Them:
Behind-the-scenes breakdowns of how you get results.
How-to posts that showcase your knowledge.
Myth-busting/Belief-shifting posts that challenge outdated thinking with facts.
3. The Social Buyer (the momentum seeker)
This buyer needs to see collective momentum. They don’t want to be the first to try something… they need proof that other people are already doing it, loving it, and winning with it.
They’re looking for validation from the crowd that your solutions really work. The more people they see talking about you, the safer and more exciting it feels to join in.
What content they need:
Testimonials, case studies, and real-world examples.
Screenshots of client wins and messages.
Proof that people like them are getting results with you.
Visible buzz around your work—comments, shares, and community engagement.
✨ Content for Them:
Before-and-after case studies.
Client wins shared as proof posts.
Community-driven content that shows real people succeeding with you.
4. The Skeptical Buyer (the “convince me” buyer)
This buyer wants to believe, but they have doubts. They have objections, fears, and that little voice in their head saying “What if this doesn’t work for me?”
They’re the ones who have been burned before. Maybe they invested in something that flopped. Maybe they’ve seen others fail. They need reassurance that this time will be different.
What content they need:
Addressing their biggest fears head-on.
Explaining why common objections aren’t actually true.
Showing success stories of people who were just as skeptical as they are - and who got insane results anyway.
✨ Content for Them:
Objection-handling posts (e.g. “But what if I don’t have a big audience?”).
Limiting belief reframes that change how they see their problem.
Thought reversal posts that challenge their doubts and prove them wrong.
5. The Urgency-Driven Buyer (the “give me a reason to buy now” buyer)
This buyer loves a good reason to act fast. They might already be interested, but they need a little push to act now vs later - a deadline, a bonus, or something that makes them think “I need to do this NOW”.
They don’t want to sit on the fence forever. They want to be nudged off of it.
What content they need:
Limited-time offers, bonuses, or incentives.
Reasons why waiting is a risk, or even a detriment.
FOMO-driven posts that make them realize they don’t want to miss out.
✨ Content for Them:
Urgency-based posts that highlight time-sensitive opportunities.
Fast-action bonuses that reward people who take action now.
“What happens if you don’t do this?” posts that highlight the cost of inaction.
Using this now
Most entrepreneurs make the mistake of only speaking to one of these buyer types—usually the one that reflects how they buy.
But when you start creating content that speaks to all of them? That’s when your business becomes magnetic. People start moving through the buyer journey seamlessly. Someone might begin skeptical, warm up through social proof, and finally buy after reading a story that hits them right in the feels.
If you’re ready to master this strategy, check out the 1:11 Method and grab my entire Stellar Content System by upgrading to a paid subscription of the Stellar Content Club.
When you subscribe, you’ll also get access to my 9 Days of Doubling Sales training series, where I walk you through powerful AI prompts and daily 10-minute tasks that can lead to 10x results in your sales!
So join us now and let’s turn your content into a client magnet.
And if you’re already in, just keep on using the 1:11 method and you’ll turn strangers into clients faster and just with your content!
