Day 22: Using Authority Signals for Client Attraction
Using the Ego Center to power up your StorySelling and establish your authority.
We’ve covered a lot over the past three weeks, haven’t we?
You’ve activated your Emotional Center and started creating resonant and activating content.
You’ve tapped into the Splenic Center and learned how to name the fears that quietly block your audience from taking action.
You’ve stepped into your G Center and realized that who you’re being is what magnetizes your people most.
But there might be one piece you’re still holding back: Your Authority.
And I get it. I have a defined Ego that fears it’s ‘too much’.
For many of us, authority feels… icky. It brings up fears of sounding braggy or too self-important. “Who does she think she is?!” we fear they’ll say.
But today I want to gently remind you: Authority doesn’t mean superiority.
It means signalling to people that they can relax and trust you to lead them.
It’s about standing calmly in your work and saying “I’ve done this before. I’ve guided others through it. You’re in safe hands.”
That audacious energy lives in the Ego Center, also called the Will or Heart Center in Human Design. It governs your self-worth, your commitment, your promises, and your ability to stand in your value without flinching.
And in your content?
That kind of energy creates safety, trust, and conversion.
Because people don’t just need to feel understood. They need to trust that you can guide them.
The 3 Places You Can Add Authority in Your Posts
You don’t need to write a long-winded “here’s my bio” post to establish your credibility.
You can sprinkle authority into three simple places in your content:
The Hook – so people know right away why they should listen
The Bridge – where you transition from the story or emotional moment into the solution
The CTA – where you invite them to go deeper with you and get the results you and your clients have gotten
Before we get into examples, here’s a quick list of authority signals you can use:
How many years you’ve been doing this — “After 7 years in the coaching space, here’s what I know actually creates breakthroughs ___”
Number of clients or students helped — “I’ve supported 400+ women in aligning their brands with who they truly are—and breaking through the $100k mark.”
Specific client results or transformations — “Laura implemented this shift and made $26k in 3 weeks.”
Money earned or other results (yours or clients’) — “My clients have generated over $1M collectively using the Stellar Content System.”
Certifications, trainings, modalities mastered — “I’m certified in Human Design, and EFT—which means I don’t just shift your strategy, I help you shift your identity too.”
Hours invested into mastery — “I’ve spent 12,000+ hours refining the SOFT Method so that it works even for a single mom of 3 who's going after her first $1m.”
Proof of consistency or action — “I post 70 pieces of content a week—and I don’t really feel it much because I built a system that I can lean on even when I’m on vacation.”
You don’t need all of them, of course. But you can often manage to sprinkle in 2+ of them in a long form post.
For short form posts, I love using them in just one of the places (hook, bridge or CTA).
Examples
Let’s say you're a relationship coach. Here are three quick examples of how you could add subtle but powerful authority to your content:
1. Authority in the Hook
“After coaching 100+ women through breakups and rebuilding their self-worth, I’ve noticed one belief always slows healing…”
2. Authority in the Bridge
You’re sharing a story of your client’s transformation… then you say:
“This is something I’ve helped a 100+ women navigate with the help of my FAST Method: ___.”
3. Authority in the CTA
“If you’re ready to stop attracting emotionally unavailable partners—I’ve helped 150+ clients build the kind of love they thought wasn’t possible. Let’s make it real for you, too.”
So today…
…let’s focus on sharing some Authority posts or being intentional with adding authority to your shorter posts.