WHY they’re DMing with interest, but not buying. And HOW to Shift It.
and the 6 content shifts that will help you avoid that
I wasn’t born a sales person, despite what my 26-44 channel says. This ish did not come naturally to me.
In fact, when I started in marketing (after being an architect for 12 years) I wanted absolutely nothing to do with sales.
It felt pushy. Manipulative. A little...(*khm* a lot) gross.
I just wanted to help people. To share powerful insights. To attract clients without ever having to “sell” them.
That’s why I became a master of Attraction Marketing and StorySelling.
But somewhere along the way, I started noticing a pattern.
People would DM me with excitement…
“This is exactly what I need.”
“I’ve been following you forever.”
“How much is your 1:1?”
“I’d love to work with you.”
…and I’d reply with care. I’d match their energy.
But then? Some of them would just ghost me.
It was so confusing cuz I thought I was doing everything right.
Was I too expensive? Did I say the wrong thing? Should I have followed up? Was it me?
After a lot of inner work (and nervous system healing), plus 2 years of deep sales learning from mentors, courses, books… I finally realized what’s up:
Sales isn’t about convincing.
It’s about creating safety for someone to follow through on the yes they already feel.
And now, after working with over 400+ clients and students, here’s what I tell them to do when someone DMs with full-body enthusiasm… but doesn’t buy.
Because interest isn’t the same as readiness.
And your job isn’t to chase—it’s to lead.
Let’s unpack why this happens and how to handle it with power, softness, and strategy that actually works.
What’s happening at the decision point?
They’re emotionally lit up, but energetically unanchored.
They ghost because:
They suddenly feel unworthy of the transformation they claimed to want
They’ve never seen someone like them (background, energy, lifestyle) actually succeed
They don’t yet believe they’ll follow through—even if they believe you will
Their body reads investment as danger because past investments weren’t safe or fulfilling
It’s not logic that’s stopping them, but survival patterns.
It’s not that they don’t want to work with you. It’s that they’re scared to become the version of themselves who does.
And this is where your content and follow-up messaging matters most. Because in those moments between “I want this” and “I’m not sure any more” your energy, your words, your stories, and your invitation either make the decision safer… or scarier.
So when you shift your messaging to meet them at that edge—with empathy, clarity, and trust-building proof—you don’t have to chase. You just have to guide.