Day 30: The Results From the 30-day StorySelling Challenge Are Here!
I share the posts that worked, the one that got me 100+ subscribers alone, and what I'll be doubling down on.
We made it! Thirty days of magnetic content, inner rewiring, creative courage, and radical self-love 💃🔥
You didn’t just complete a challenge—you met yourself on the page. Again and again.
And what you created? Wasn’t just content. It was clarity. Confidence. Connection.
Today, we’ll reflect together on where this challenge took us.
I went through the comments you left during the challenge, and here are some gems:
Inspired to share your own comment about the April challenge?
Growth, By the Numbers
At the start of April, I had just wrapped my own 30-day LIVE challenge in March (that gave me great results, which you can read about here). That gave me momentum which I continued with this April challenge.
Here's how it all played out:
+164 free subscribers in April
→ That’s a 28% increase in audience sizePaid conversion rate: 9.8% of new subscribers went paid
Average daily engagement rate (based on likes vs. total subscriber count): ~10%
This growth also pushed me onto the Substack “Rising in Business” leaderboard, starting at #61 and peaking at 16th place. They form the leaderboard based on the number and speed of paid subscriptions that day accross that entire Substack category of profiles.
But… I Won’t Run Another 30-Day Challenge in the Club
Not because because I wildly undercharged for the amount of work and devotion this took. No. That was on purpose and I loved the challenge (is my Gate 38 of the Fighter showing, or is it my Taurus Sun? ☺️)
It’s because YOUR results and investment in the process matter to me. And when something’s low-cost, people tend to not value it as much, and then drop off—especially after Week 2.
That’s not shade. It’s just the truth you need to know as an entrepreneur.
So moving forward in the Stellar Content Club, we’re shifting to:
✨ 2–7 day creative sprints
✨ 14 days max
What worked best (and what I’m doubling down on)
Although I published emails and blogs during April, they didn’t follow the process of the challenge, so I focused my analysis only on the Notes I’ve posted during this challenge.
Here are the results:
Convo Starter Posts
Let’s start with the surprising powerhouse.
My last “drop your Substack link” post hit nearly 600 likes and 470 comments.
That one post alone brought in over 100 new subscribers.
Even though this style of post kind of annoys me when it clogs up my feed, I’ve had to let go of my pride, release the cringe, and choose growth.
I’ll be posting these 2-3 times a week for now. I’ll watch the trend, ride it while it works, and adjust when it doesn’t.
Sometimes, it’s not about being too cool to play the game.
It’s about playing it with integrity, and letting your content do the deeper work once people land.
Success Secret Posts
These are now a staple.They’re inspired by a viral TikTok format that I adapted into Notes.
The first few got maybe 5 likes, but after using the hook from TikTok and tweaking the structure, they started performing much better.
Plus, these posts to me are not trivial. They share the key factors of success with my future clients, so they know what they’re stepping into.
Average likes: 30
Engagement rate: 8-9%
They get saved, shared, and often spark comments.
I’ll be doing these weekly going forward and testing different angles.
JEP Posts (Justifying, Empowering, Permission-Giving)
These are my most consistently engaged posts.
Average likes: 20–30
Engagement rate: 8–10%
They connect deeply, and show sides of my personality through the tone of voice and choice of words. Plus they are very aligned with my Human Design. I talked about that in the Tone of Voice posts.
These will stay in heavy rotation for sure.
This one was ‘viral hacked’, meaning—I talked about a topic that went viral, and shared my take on it.
Personal StorySelling
My storytelling posts brought in a bit less engagement on average (around 15 likes and 1-2 comments), but more DMs, new subscribers, and real connection.
These deepen loyalty. So even though they may not always go viral, they do the most important job for a piece of content—generate clients, leads and subscribers + brand love & loyalty.
These posts are the ones I’m most focused on tweaking & experimenting with, because they are so effective, but also because the audience on Substack responds to CTAs in Notes differently.
For example, when I’ve posted stories about my clients in Notes, those got 5-7 likes. Not case study blogs though, as those did really well. But on Notes I notice myself that I dislike someone talking about their clients/business too much. We all want more behind the scenes, soul outpours.
This is why I’ll keep testing different hooks, bridges and CTAs in these posts, and will report back on what works.
Please share your insights in the comments too!
Insights + “Did You Know?” Posts
These were hit or miss. The “did you know” hook works really well in content in general, as we’re all curious. So I still have high hopes for some of these posts to pop off more than the others.
Some hovered around 5–7 likes, others got up to 17.
The key? Hooks. When the hook was “hot tip no one asked for” or “did you know”, they performed well (15-18 likes). When it was a more ‘random’ hook, they faded.
So I’ll keep posting these daily, cuz I love to share insights with my audience (is my 23-43 channel + Gate 16 Mercury showing?). But I’ll stick with those 2 hooks, and test out more viral ones every other day so I can double down on those too.
Always double down on what works.
My Personal Manifestation Wins
This challenge wasn’t just about content. It was an energetic portal into deeper self-love and magnetism.
And from that portal, I manifested:
🌍 A move to Europe along with exciting connections
🏠 Free housing until I leave Toronto
🍾 2 additional private clients, and 16 paid subscribers
💼 Elevated systems in my business that cut my work down to 1h a day, and which sell for me 24/7
❤️ And a full-body knowing that I truly am a Creator—a fractal of Source, here to get paid to be myself