Today I wanna help you increase your chances of success by stacking the odds in your favor.
Because here’s the truth:
Success leaves clues.
If you want your content to grow your brand faster, you need to stop reinventing the wheel and start learning from what’s already working.
This isn’t copying.
It’s what Austin Kleon calls in his book ‘Steal Like an Artist’—taking inspiration from many sources, mixing it with your voice, and making something new.
And that's exactly what we're doing today.
Listen to the podcast episode above 👆, cuz that’s where I dive deep into explaining all of this and give you all the juicy practical advice. Then go over the steps below 👇
Why this matters
Viral content isn’t random.
It follows patterns: topics, hooks, tones, pacing, emotions.
When you study outliers—the posts that exploded—you train your eye to see what grabs attention, holds it, and moves people to act (comment, share, or buy).
And when you practice using those patterns with your own flavor, you get closer to creating content that feels natural and powerful.
