I sat down with
, fellow marketing expert and Substack whiz, who’s been in the trenches of growing her audience, experimenting with content that hits hard, and learning what flops like a cold pancake.This isn’t just another chat about content tips.
It’s behind-the-scenes, from-the-trenches insights on how to build a magnetic, sustainable brand and Substack, all aligned to your Design.
👇 Dive into the notes and timestamps below to skip straight to the gold.
❤️🔥 What emotionally-charged content does differently (00:04–09:30)
Spoiler alert: viral content doesn’t come from formulas—it comes from feelings. We unpack how to turn emotional honesty into magnetic Notes, what it means to “storysell” instead of just storytell, and why your mood swings might actually be your greatest marketing superpower.
🎤 StoryTelling vs StorySelling (09:30–17:30)
If you’re sharing stories and still hearing crickets, this is why. We talked about the shift from relatable to revenue-generating, and how to tell stories that don’t just bond you to your audience—but position you as the solution.
💸 Why substack conversion rates are shockingly high (34:45–36:15)
We both admitted: Substack buyers are built different. We broke down what makes people upgrade faster here, why value stacking isn’t enough, and how to sell with soft power (without giving people the ick).
📈 The content that’s actually going viral right now (36:30–43:00)
Think less “10 tips to grow” and more “Here’s what I was spiraling about last Tuesday.” From Notes that get 2K subscribers, to photo posts that pull people in by the heartstrings, we dissected what really works here in 2025.
🧘♀️ How to create safety in your body to show up fully online (23:00–26:00)
If your nervous system screams every time you try to post something vulnerable? Same. I shared my go-to visibility rituals, how EFT tapping has saved my ass countless times, and why safety is step zero for being seen.
🤝 The real reason engagement bait works (38:00–41:00)
Yes, “drop your Substack” posts go viral—but we explained why, and how to make them actually work for your brand (instead of just collecting random readers who never open your stuff).
🚫 What not to do on substack (44:00–47:00)
We aired out the flops—repurposed content, forced collabs, and the platform behaviors that make you look like you don’t get the culture here. If you're doing these things, stop. Like, yesterday.
🔮 How to use human design to guide your emotional flow & visibility edges (00:01–03:30 and 20:00–28:00)
We couldn’t not talk Human Design. Especially emotional authority, open ego, Gate 10 self-love, and why your chart might be the key to unlocking that confident, “I belong here” presence you’ve been chasing.
Ready to stop overthinking and start owning the damn room?
Hit play. Then hit publish.
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