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Stellar Club Podcast
Defining the Transformations People CRAVE
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Defining the Transformations People CRAVE

The Key to Selling Without Convincing

Welcome back to Day 2 of the 9 Days of Doubling Sales 🎉👯

By the end of these 9 days, you’ll know exactly what to say so people buy—without ever feeling salesy or pushy.

And best of all - you’ll actually implement what I’m sharing here, because I’m giving you ChatGPT prompts that will help you execute within 10 minutes of reading/listening to this mini-training! 🔥

👉 So listen to the episode (if you’re a paid subscriber) and then jump to the bottom of this post to grab the ChatGPT prompt.

(and if you’re not, you can sign up here for just $17/month)


Yesterday, we talked about finding the people who crave what you’ve got. Today, we’re diving into what they actually crave—and it’s not your coaching, your methods, or your process.

It’s the transformation.

Imagine you’re standing in front of two travel agents.

The first one says:
“I offer a 7-day travel package. It includes flights, a hotel, and these activities...”

The second one leans in with a smile and says:
“In 7 days, you’ll be lounging on a sun-soaked beach with a cocktail in hand, the waves cooling your feet, and the tropical birds flying over your head. You’ll feel the stress melt off your shoulders as you finally take a deep breath, hearing nothing but the sound of the ocean and your own happiness.”

Who are you buying from?

The second one, of course.

Why? Because they painted a picture. They didn’t sell the flights or the hotel. They sold the feeling, the experience, and the transformation.

Talking about transformations is the key to attraction marketing.

When you show people their desires—clearly, vividly, and with specificity—you’re not pushing them to buy. You’re pulling them in.

You’re showing them that your work is the bridge between where they are now and where they want to be.

And that’s when sales happen.


The Fix: Define Specific Transformations & Their Nuances

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