How to Create Freebies That Do The Selling For You

Welcome back to Day 6 of the 9 Days of Doubling Sales 🎉👯

Let’s talk about the struggle so many of us face:
✨ How do I convert strangers into clients quickly?
✨ How do I know who in my audience is actually ready to buy?

If these questions have been looping in your mind, you’re not alone. It can feel like you’re putting your message out there into a void, unsure of who’s really listening, let alone who’s ready to invest.

That’s where Lead Magnets come in.

When done right, lead magnets aren’t just freebies. They’re like a beacon—calling out to your audience, guiding them through the awareness stages, and helping you identify exactly who’s ready to solve their problem now!

👉 Give the audio above a listen (if you’re a paid subscriber) for a deep dive into the types of lead magnets that work best for converting strangers into clients—and how to use the follow-up emails to get even more results.

(and if you’re not subscribed, you can sign up here for just $17/month)

Why Lead Magnets Are a Game-Changer

When someone opts into your lead magnet, they’re doing more than grabbing a freebie.

They’re raising their hand and saying:
✨ “Yes, I have this problem.”
✨ “Yes, I’m interested in solving it.”
✨ “Yes, I want to hear more from you.”

It’s an intentional, clear signal that they’re ready to move from “interested stranger” to “potential client.”

But not all lead magnets are created equal.

The best lead magnets don’t just sit in their inbox. They guide your audience step by step through the awareness stages, building trust and leading them naturally to your paid offer.

A successful lead magnet:

1. Catches Their Attention (Unaware/Problem-Aware):
   It speaks directly to the pain point they’re experiencing right now.

2. Positions Your Solution (Solution-Aware):
   It introduces your unique method or approach, helping them see why your solution is different and valuable.

3. Highlights the Next Step (Product-Aware/Most-Aware):
   It doesn’t just leave them hanging—it invites them to explore your offer as the natural next step in solving their problem.

When done well, your lead magnet becomes a fast track for turning strangers into clients, while also giving you the clarity to know exactly who’s ready to take action.

So you see…

Lead magnets aren’t just a way to grow your email list—they’re a way to build relationships. By guiding people through the awareness stages and pairing your lead magnet with strategic follow-up emails, you’re creating a seamless system that turns strangers into clients with ease.

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