Welcome to Day 5 of the 9 Days of Doubling Sales 🎉👯
And today’s training alone is “to blame” for me tripling my sales. Why?
Well because for a whole year in my business I was pouring my heart into my posts, delivering a ton of value, even doing full on workshops in my FB group (yeah, that long ago) for free! I was showing up consistently, but instead of having a flood of clients coming in, I had a trickle. And it.was.infuriating!
Cuz what could be more infuriating then investing hundreds of hours into something, and then your return on investment being minimal?
Makes you wanna throw in the towel doesn’t it?
From that frustration I just doubled down and created more content on more platforms…
And that didn’t really increase my sales by more than like 10%.
So, I did what smart people do—I admitted that I have a blind-spot and I hired a coach to illuminate the gap and help me find the missing piece.
This coach took one look at my content and said, “You’re dong a great job with your Problem aware content, value posts, and brand storytelling…
But where’s your Solution-Aware content? Where’s your Most-Aware content?
Add that content in and you’ll double your sales!”
Well… I actually tripled my sales 🥳
You see, most content fails to sell because it doesn’t speak to your audience at the right stage of awareness—and if you’re not hitting the mark, they’ll be loving your posts but signing up to work with someone else.
✨ So let me explain the 5 Stages of Awareness:
Unaware: They don’t even realize they have a problem yet.
Problem-Aware: They know they have a problem but not what’s causing it.
Solution-Aware: They’re exploring potential solutions to their problem.
Product-Aware: They know about your offer but need a nudge to believe it’s right for them.
Most-Aware: They’re ready to buy—they just need to feel seen and invited.
If your content isn’t resonating, it’s likely because you’re focusing on the wrong stage—or ignoring some entirely.
After working with over 400 clients and students, I've noticed a common trend: many are missing out on the Solution-Aware and Most-Aware stages in their content strategy. And others aren't fully leveraging the Problem-Aware stage either.
By neglecting the Solution-Aware and Most-Aware stages, you're missing opportunities to guide your audience toward making informed decisions and taking action.
I explain all of this in depth in the audio training above, so make sure to listen to it and pick up the easter eggs and golden nuggets that I dropped in there.
✨ Why this works:
By speaking to all stages of awareness:
✔️ You're meeting your audience where they are, providing the right information at the right time, and moving them towards buying in a natural flow.
✔️ You’ll increase your sales because you’ll finally start speaking to the Mosta aware stage, and creating content that people at this stage need to hear to buy.
✔️ You’ll build trust with those who need more nurturing before they commit.
How the 1:11 Method Aligns with Awareness Stages
This is the system I use (and teach) to create content that speaks to every stage of awareness—without overwhelming myself or my audience.
Here’s how it works:
Pick a Theme:
Each week, you’ll choose one theme to focus on. I love to use the Sun Transit through the Human Design Gates, because that way we are more likely to speak to what is top of mind (and thus get more interest & attention). You can also choose your focus based on what is most “alive” for you right now - something that you’re working on with a client, something that was a big breakthrough for you, an offer you’re launching, etc.Talk About It From 11 Angles:
Using 11 different post types (based on sales psychology and awareness stages), you’ll explore your theme from every angle:
